Publicis Media Helps Us Prepare for a New Mobile Landscape in 2022
James Douglas, SVP of Performance Marketing at Publicis Media provides predictions for mobile in 2022.
James Douglas, SVP of Performance Marketing at Publicis Media provides predictions for mobile in 2022.
Alan Chapell, President of Chapell & Associates, looks into his crystal ball and discusses how legal issues may shift the mobile future.
Erkay Uzun, CEO at Unico Studio, discusses the growth of Programmatic UA
Fabien-Pierre Nicolas, VP US Marketing of SmartNews, discusses how the popular news app maximizes their reach through simplifying discovery.
Vinicius Ramos Gerez, Sr User Acquisition Manager at Wooga discusses how patience with data is critical to achieving long term user goals.
Shay Ze’ev Yosifon, VP of Marketing, tells us how gaming apps should focus their user acquisition strategies on user-initiated approaches
Marian Bucher, OTTO’s Sr App Growth Manager, discusses how the shopping app uses preloads and retention strategies to keep it top of mind with German consumers.
Yaron Bartal, SciPlay’s VP of Growth, discusses how their gaming apps find and keep loyal customers.
